There’s a brand new Kendrick Lamar music on the planet. It’s referred to as “The Coronary heart Half 5.” It’s the rapper’s first single previous to his long-awaited Rattling. follow-up Mr. Morale & The Massive Steppers and his first new monitor as a lead artist since 2018. Within the video, directed by Dave Free and Lamar, the rapper’s face morphs into a number of deepfakes, together with OJ Simpson, Will Smith, Jussie Smollett, Kobe Bryant, Kanye West, and Nipsey Hussle. The lyrics usually align with the particular person he’s resembling, discussing bipolar dysfunction when he’s West and homicide when he’s the late Hussle. It opens with this quote attributed to Oklama: “I’m. All of us.” Watch it under.
Within the video’s credit, Deep Voodoo was credited for doing the deepfake work. There’s additionally a “particular thanks” shout out to South Park creators Matt Stone and Trey Parker. Earlier this yr, it was reported that Lamar was producing a brand new stay motion comedy alongside the duo.
Lamar introduced Mr. Morale & The Massive Steppers in April by tweeting a hyperlink to his Oklama web site. The album—his last LP for TDE—arrives Could 13. In August of final yr, Lamar launched his Oklama website with a be aware discussing his longtime label. “Could the Most Excessive proceed to make use of Prime Dawg as a vessel for candid creators. As I proceed to pursue my life’s calling,” he wrote on the time. “There’s magnificence in completion. And all the time religion within the unknown.” He just lately teased the album with a photograph displaying the LP as two CDs and a e book.
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“Half 5,” because the title suggests, is the most recent set up of his long-running “The Coronary heart” singles collection. The tracks have all the time arrived previous to the discharge of a much bigger venture.
It follows Lamar’s efficiency on the Pepsi Tremendous Bowl LVI halftime present again in February. The rapper took the stage alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige. In October 2020, Lamar appeared alongside Busta Rhymes on the brand new music “Look Over Your Shoulder,” later showing on Child Keem’s “Vary Brothers” and “Household Ties.” “Household Ties” went on to win the Finest Rap Efficiency award on the 2022 Grammys.
Previous to these tracks, Lamar joined Sir on “Hair Down” and made a visitor look on J. Cole’s Dreamville compilation Revenge of the Dreamers III. In 2018, Lamar led Black Panther: The Album, the place SZA, Travis Scott, Jay Rock, James Blake, the Weeknd, and extra joined him to the soundtrack for Marvel’s blockbuster.